Juicy Juice Creates Interactive Fun with Inkjet Printing Technology

Juicy Juice Adds Another Layer of Fun for Kids and Parents with an Interactive Promotional Card on Juice Box Packaging

Using Graphic Packaging International’s inkjet capabilities and 12pt Solid Bleached Sulfate (SBS) paperboard, the three-paneled promotional J-card engages customers through fun activities and unique giveaway codes.

Three-paneled升职nal J-cardprovides larger graphics billboard for branding on the front, and further leverages the paperboard with backside activities to extend brand engagement to kids.
Inkjet Printing Technologyallows for printing a variable alphanumeric code unique to each package that can be entered online for a chance to win a backyard playset and other prizes.
Portable & customizable inkjet systemsallow the flexibility to apply the unique codes on different production lines to best fit the project requirements.

Impact

Sustainably sourced SBS paperboard offers anenhanced printing surface for premium graphicsand ensures that customers caneasily recycleafter use.
Large graphics billboard results in a significantlygreater shelf impactwhen compared to simple shrink wrap often used by other juice brands.
Graphic Packaging’s inkjet printing capabilitiesengage consumerswith interactive promotions and exclusive giveaways directed at kids and parents.
The result creates excitement in the juice aisle whiledriving more purchasesto give consumers additional chances to win.

Sustainable 12pt SBS paperboard that supports full-color branded graphics
Inkjet printing for adding unique contest code

Download the Full Case Study

Juicy Juice Adds Another Layer of Fun for Kids and Parents with an Interactive Promotional Card on Juice Box Packaging

Solution/Enhancement

Impact

Related Products

Print Enhancements

Promotional Packaging

Related Case Studies

Kellogg’s Creates Imaginative Play at the Breakfast Table with a Book-style Cereal Carton

Dogfish Head Engages Consumers with Scratch and Sniff Enhancement

Kraft Heinz Color Your Own Package